Author Topic: Ducati's Strategic Plan 2006 - 2008  (Read 1351 times)

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Offline VinceS

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Ducati's Strategic Plan 2006 - 2008
« Reply #1 on: 02 Feb 2007, 04:41 PM »
I came across this on the web somewhere, it is quite interesting. I just passed a copy out and realised everybody might be curious about it! So there is a direct link on the Technical Info page of the website to this 1.4Mb document, it is: www.hunterdogs.org/GeneralInfo/DucatiStrategicPlan2006-08.pdf.

You can see what Federico Mineli had to say about the subject a month ago in his DesmoBlog here: http://blog.ducati.com/post/102/auguri#more

If you don't want to read the lot, read the ending:
Enough business talk. Let’s face it: in racing and in business, Ducati faces a task that, on paper, looks impossible. We produce and sell thirty to forty thousand bikes per year; Honda, nine million… We are David fighting against Goliath. And we beat Honda on their own track at Motegi. At this very minute, they are drooling over the 1098, the Hypermotard, and the Desmo 16.

We are the only Italian company that can win this battle and we must never give in. We need not only passion, commitment, and technical excellence, but also ingenuity, stubbornness, a contrarian attitude, and perseverance.


Does that give you the clue why these people are so good at it, maybe not as perfect as we sometimes wish but Ducati sure have an in your face way of getting the important stuff right!

Somewhere else in the Desmoblog I have seen that the ST range is to be discontinued - but I have it on good authority that the market segment won't be abandoned and we can look forward to something really smic in a couple of years or so. Personally I reckon we just lobby for the ST1098S and all possible problems are solved!!!
« Last Edit: 02 Feb 2007, 06:23 PM by Cyber Dog »
Vince Sunter  ( I'm ready, how about you? ); Check out these Riding Tips: http://tinyurl.com/4x3fk43 ;   Pillioning Tips: http://tinyurl.com/3r5dbz4

 

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